Privacy policy

PRIVACY POLICY
Last updated: February 17, 2026

This Privacy Policy describes how Birdie Clip (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from birdieclip.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:
• communicate with you,
• provide, tailor, improve, and secure the Services,
• comply with legal obligations,
• enforce applicable terms and policies, and
• protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

Information we collect directly from you may include:
• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us.

Information we collect automatically (Usage Data) may include:
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, SDKs, web beacons, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information we obtain from third parties may include:
We may obtain information about you from vendors and service providers who collect information on our behalf, such as:
• Companies who support our Site and Services, such as Shopify.
• Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment.
• Marketing and analytics partners (including email/SMS service providers) that help us send communications and understand how the Services are used.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, THIRD PARTY WEBSITES AND LINKS.

HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process payments, fulfill orders, send notifications related to purchases/returns/exchanges, create and manage your account, arrange shipping, and facilitate returns/exchanges.

We may also enhance your shopping experience by enabling Shopify features that may match your account with other Shopify services you choose to use. In this case, Shopify will process your information as set forth in its privacy notices.

• Marketing and Advertising (Email and SMS). We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to tailor the Services and advertising on our Site and other websites.

• Security and Fraud Prevention. We use personal information to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity and to secure our Services.

• Communicating with You and Service Improvement. We use personal information to provide customer support and improve the Services.

SMS MARKETING PROGRAM (PHONE NUMBERS + TEXT MESSAGES)
If you choose to provide your mobile phone number and opt in to receive text messages from us (for example, at checkout, through a form, or via a pop-up), we may collect and use the following information in connection with our SMS program:
• Your phone number, opt-in status, and the date/time and method of consent.
• Message history (e.g., the content of messages we send and any replies you send).
• Shopping activity associated with your phone number (such as cart activity) to support messages you request (see “SMS ABANDONED CART” below).

How we use this information:
• To send you the messages you opted in to receive, such as promotions, product updates, and reminders (including cart reminders if you enable/accept them).
• To verify consent, maintain compliance records, prevent fraud/abuse, and provide customer support.
• To measure and improve SMS performance (e.g., delivery, engagement).

Opting out:
You can opt out of SMS marketing at any time by replying STOP to any text message from us. After you opt out, you may receive a final confirmation message and we will stop sending you marketing texts. For help, reply HELP or contact us at support@birdieclip.com.

Important notes:
Message and data rates may apply. Consent to receive marketing texts is not a condition of purchase.

SMS ABANDONED CART (COOKIES/PLUGINS)
If SMS cart reminders are enabled, our website may use Cookies and similar technologies (and/or Shopify features and third-party tools such as email/SMS platforms) to:
• remember the items you put into your shopping cart, and
• determine whether a cart has been abandoned,
so that we can send you a cart reminder message via SMS if you have opted in to receive such messages (or where otherwise permitted under applicable law).

COOKIES
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify’s cookie information at https://www.shopify.com/legal/cookies.

We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), run analytics, and better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively impact your user experience and may cause some Services to work incorrectly or no longer be available.

LOCATION TRACKING AND LOCATION-BASED SERVICES
We may infer general location information from technical data such as an IP address or device/network signals (often approximate, such as city or region). We use this information for purposes such as:
• fraud prevention and security,
• analytics and site performance,
• compliance, and
• showing correct content (for example, shipping availability/limitations).

We do not require precise GPS location to use our Site. If in the future we offer features that collect precise location data, we will do so only with your permission where required by law and will describe those features here.

HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors and service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• With business and marketing partners to provide services and advertise to you. These partners will use your information in accordance with their own privacy notices.

• When you direct, request, or otherwise consent to our disclosure of certain information to third parties.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction (such as a merger or bankruptcy) or to comply with legal obligations and enforce policies.

THIRD-PARTY DATA SHARING EXCLUSION FOR SMS OPT-IN DATA
If we share personal information with vendors or partners as described above, we do not sell or share SMS opt-in data or SMS consent information with non-affiliated third parties for their own independent use. SMS opt-in data and consent are used only to provide and operate our messaging program, maintain compliance, and support our communications with you.

RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and Shopify privacy portal:
https://www.shopify.com/legal/privacy
https://privacy.shopify.com/

THIRD PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites.

CHILDREN'S DATA
The Services are not intended for use by children without the involvement and consent of a parent or legal guardian. We do not knowingly collect, use, or disclose personal information from children under 13 without verified parental consent, and we do not knowingly “sell” or “share” personal information of individuals under 16 years of age, as defined under applicable law.

SECURITY AND RETENTION OF YOUR INFORMATION
No security measures are perfect, and we cannot guarantee “perfect security.” How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce policies.

YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights such as:
• Right to Access / Know
• Right to Delete
• Right to Correct
• Right of Portability
• Right to Opt out of Sale/Sharing for Targeted Advertising (where applicable)
• Managing Communication Preferences (including opting out of marketing emails and SMS)

You may exercise rights where indicated on the Services or by contacting us using the contact details below. We may need to verify your identity before processing certain requests.

INTERNATIONAL TRANSFERS
Birdie Clip sells and ships products exclusively within the United States (including all U.S. states except Hawaii, Alaska, and Puerto Rico). While the Site may be accessed from outside the U.S., we do not intentionally market to, sell to, or fulfill orders for customers outside the U.S. In limited circumstances, personal information may be processed outside of the U.S. through trusted third-party service providers. Where required, we rely on appropriate safeguards.

CONTACT
If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise any rights available to you, please email us at support@birdieclip.com.